Homage to Mike Viola. The real voice behind the classic ‘That Thing You Do!’

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yeah that was me singing Be My Baby on the Cialis commercial… so? COLLEGE FUND!
lvmv
I was in the laundromat folding clothes the first time I heard that Cialis commercial. Totally had a “hold up, wait a minute” moment. “That’s Mike Viola.” But no DVR at the laundromat - and no way to REALLY know, anyway.
I mean, sure, the very first time I saw the Candy Butchers (opening for They Might Be Giants back in February 1997), I quickly IDed the voice from “That Thing You Do!” but I was less confident about this commercial. What if Mike now had voicealike copycats? Nothing came up on Google searches, and could I really write to him and ask about boner medicine?
A little while later, during a show, Mike made some allusion to the commercial. I cheered. As far as I am concerned, it just means more people get to hear my favorite voice. Lucky them.
Forget what ya heard. This is the worst Oscars moment ever. Seriously, I screamed.
From MikeViola.com:
Lots of new projects coming up. One of which I’m immensely proud of is a recording I did with Rachael Yamagata. It’s a song by Paul Williams (love that guy) for the Muppet Movie that Gonzo originally sang called “I’m Going To Go Back There Someday”. …I wish I could post it here for you to hear but….it’s for Disney and I’m SURE I’d get spanked for that shit. So….when it’s released I’ll let you know when and how you can snag it.
Wayyyyy too excited for this.